Protein mania: the rich world’s new diet obsession An essay on the multi-million-dollar protein food industry. Which is pretty much like the gluten-free industry, or any other mass-market food fad. #link You were reading Protein mania: the rich world’s new diet obsession, a link posted with comment by MacDara Conroy. It is filed under Aux and was published in March 2019. If you liked what you read here, you can follow this site on Twitter @MacDaraBlogs or via reader feed, and find many more entries in the Archive. Tags: food, health, longreads, nutrition Share this entry on Twitter, Tumblr, Facebook or Google+, or by email.