Macrolog
The Importance of Semiotics
I was foiled in my attempts to procure an iced coffee in Bewleys on Westmoreland Street this morning. The entrance layout is quite haphazard, and hasn’t the management there ever heard of semiotics? Surely it wouldn’t kill you to put up some proper signs. I didn’t have any idea where to go, and I didn’t have the time or the patience to spin around in circles.
Oh, you might argue, why not just ask for assistance? The thing is, of course, that I could, but I shouldn’t have to.
One can never have too many signs; they separate the ignorant (who need assistance, and lots of it) from the merely confused (who don’t).
Mon 22 Apr 2002 at 18:39 ·
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This is the personal website of MacDara Conroy, a twenty-something journalist, editor and all-round creative type living in Dublin, Ireland.
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You are reading The Importance of Semiotics, a Macrolog entry by MacDara Conroy. It is filed under Thoughts & Ideas, and was published in April 2002.
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