Microlog
The Brand Underground
I’m not sure how to take this article on independent fashion brands from the NYT. On one hand the author is trying to compare independent streetwear labels and associated ‘anti-brands’ with the underground cultural signifiers that came before them (graffiti taggers; record labels like SST; bands with strong visial identities like Black Flag, etc.) but on the other, the whole thing reads like an advertisement for cooler-than-thou hipster elitists (which is surely the antithesis of the genuine independent, underground spirit the author wishes were there). In the end, I’m left thinking that it’s all just commerce, and that money ruins everything worthwhile.
Thu 03 Aug 2006 at 17:56 ·
Comments
Comments are closed or not available for this entry. If you still wish to make a comment you can , citing this entry in the subject line.
About
This is the personal website of MacDara Conroy, a twenty-something journalist, editor and all-round creative type living in Dublin, Ireland.
Read more.
Details
You are reading The Brand Underground, a Microlog entry by MacDara Conroy. It is filed under Culture & Society, and was published in August 2006.
Tags: antibrands branding newyorktimes
Continuum
↑ Sun 06 Aug 2006 at 11:30
→ Thu 03 Aug 2006 at 17:56
↓ Thu 03 Aug 2006 at 17:53