Hello, world. I’m MacDara Conroy, and this is my blog.

Flash Mob Incorporated?

From the New Media Diary in Monday’s Guardian:

[The London Evening] Standard gets its four stars for coverage of this silly season’s cause celebre, flash-mobbing. After an earlier event at a sofa emporium, the Standard reported a follow-up incident at the London Eye when 60 people turned up and started peeling bananas. The Standard was one of the few papers to cover the event, organised by ukflashmob.com. According to the excellent dnsstuff.com, that site is registered by one Howard Elston of mediabase.co.uk, the new media offshoot of Associated Newspapers – the outfit that owns, you guessed it, the Evening Standard.

I shouldn’t be surprised at this, but I am. The counter-culture co-option didn’t take very long, did it?