"If I was standing in 1995 and looking ahead to 2009 and was told how all of those technical restrictions would be lifted, of what would be technically possible, I’d imagine 2009’s web to look a lot more exciting than it does. I’d expect it to look less like a magazine or a newspaper and to look more like what the web could be." Agreed. But I think that the fact that this question is even being asked is a sign that we might see a more exciting web in the near future. The last few years have mostly been about function, about what's under the hood. But we've got that sorted, more or less; now's the time to have some fun with the web again.