Hello, world. I’m MacDara Conroy, and this is my blog.

Disney's $1 Billion Bet On A Magical Wristband

The technology behind it is actually rather simple; it's just an RFID chip in a rubber wristband. But it's the interconnected, multilayered thinking behind the whole system, the application of the tech in a real-world scenario that tries to account for what would make the experience feel like 'magic' for the user -- that's what's revolutionary. #link