Hello, world. I’m MacDara Conroy, and this is my blog.

What is Code?

The longread to beat all longreads: Paul Ford's recent takeover of Bloomberg Business Week to answer the question above. It's ostensibly aimed at executives and management, given the vehicle of publication, but Ford is a man of the people and he clearly went about demystifying the world of tech and coding and whizz-bang computery things for you and me and everyone else. Also: here he is on the Shutterstock blog discussing how the article (all 38,000 words of it) came about#link