Hello, world. I’m MacDara Conroy, and this is my blog.

The Weird Science Behind Chain Restaurant Menus

It’s not all that weird, unless you were naive enough to think your favourite mom-and-pop-feeling chain wasn’t decided upon down to the last detail. Maybe it also feels uncomfortable to think of oneself as an individual while at the same time fitting a little too neatly into a brand’s demographic classification, like a negation of individuality? No sweat; it’s as much in their heads as it is in yours. And I’d be more worried about Facebook doing it than a ‘fast casual dining experience’. #link