Hello, world. I’m MacDara Conroy, and this is my blog.

Dan Olson breaks down a prime example of the wrong way to construct a film. But there’s still a question left unanswered: if so much of The Snowman’s issues derive from lack of time and/or budget, why was the film so rushed in the first place? What marketing or other constraints dictated the poor creative decisions, and why? That’s the untold story I want to know. #video