Can a bad title sink a film? Established franchises are largely immune. But for most, it certainly doesn’t help. #link You were reading The Guardian asks: can a bad title sink a film?, a link posted with comment by MacDara Conroy. It is filed under Screen and was published in October 2017. If you liked what you read here, you can follow this site on Twitter @MacDaraBlogs or via reader feed, and find many more entries in the Archive. Tags: film, marketing Share this entry on Twitter, Tumblr, Facebook or Google+, or by email.