Frame of reference In The New Yorker, John McPhee reminds writers to put the reader first when choosing their references or turns of phrase. Context, yes? [c/o @burn_amb]. #link You were reading Frame of reference, a link posted with comment by MacDara Conroy. It is filed under Words and was published in April 2015. If you liked what you read here, you can follow this site on Twitter @MacDaraBlogs or via reader feed, and find many more entries in the Archive. Share this entry on Twitter, Tumblr, Facebook or Google+, or by email.